Smug helps people wear smiles. We make wearing face masks less intimidating and fun - through personalised designs handmade with love in the UK. We help schools access affordable, durable, bespoke uniform wear to keep teachers safe and the playground fun. We provide free Smugs to vulnerable students in receipt of free-school meals. For every qualifying purchase we donate a Smug to charities working in the community - with a focus on social care and mental well-being.