Grit and Joy (Pjoys - PJs with purpose)

Grit and Joy (Pjoys - PJs with purpose)


Hi, My name’s Michelle. A few years ago, I suddenly and violently burnt out, triggering a terrifying episode of anxiety and depression. During my recovery there was a moment when I think I might have reached that special place in the mind where brilliance meets madness, when the pyjamas I often found myself unable to get out of became my inspiration. I wondered, could we take the symbolism of ‘the PJ day’, both good and bad, to help make mental health an everyday conversation? We sell sustainably made pyjamas and related accessories, designed by artists and raise money and awareness around the topic of mental health and ill-health. We are about to give free training as part of our mission and purpose and as a way to increase our social impact and reach.

Product or Service

Retail , Clothing

Social and Environmental Missions

Mental health and wellbeing

Regions of Operation

United Kingdom (countrywide)

Head Office Address

20 Avondale Rise, London, London, London, SE15 4AL, United Kingdom, London