Gotoco is committed to providing opportunities to university students from around the world to visit China, and learn firsthand about the country's culture, history and language. Gotoco offers its services with no fee to students to encourage a diverse range to take part and further cultural exchange, all while offering TEFL training with no charge. Gotoco aims to improve cross-cultural relations through innovative and improved people-to-people exchange, and works to improve cultural awareness to increase cooperation across borders. Gotoco also aims to improve Chinese children's education through access to quality education programmes.