BreathChamps aims to improve the life chances of children and young adults with asthma. We offer simple, playful and memorable ways for children, families and communities to learn about asthma. People are invited to share asthma knowledge in fun ways in their neighbourhoods, such as by re-telling asthma-themed children's stories, so communities can support each other. We offer online asthma education, singing for lung health, innovation  programmes, consultancy, keynotes and affordable products such as asthma devices, story books, games and crafts.Any profits are reinvested to offer subsidised support to disadvantaged North West England Communities.