Gerald Mclean is a highly experienced and well-published creative photographer and digital imager with MA's in both Digital Imaging plus Documentary Photography Photojournalism. One of Gerald's current projects is ContributionUK, which is an innovative Social Enterprise project to combat negative perceptions of people within the UK, by publishing their positive contribution. Thereby making a change in furthering equality and support like-minded organisations. The ultimate mission of ContributionUK is to contribute to the creation of a society wherein the word ‘racist’ or some other reiteration or rebranding of the term racial bias is no longer needed. A world in which equality is the norm.