AA Educates aims to provide Incentive Based Tuition & Mentoring for Ethnic Minority Disadvantaged Boys (we are in the process of rebranding). We believe in motivation to change and having something desirable to work hard towards. We will create with the families a personalised journey of achievement for the student, basing the end goal on a dream experience that the student once felt would be unattainable (within reason). We want to target the primary and secondary age range, young boys from deprived backgrounds. This encourages students to dream big and dedicate to an end goal.