myLifePool (mLP) is a social enterprise that promotes social connectedness, intersectoral collaboration and builds community capital through nurturing an Asset Based Community Development (ABCD) approach, whilst promoting local businesses and boosting local economy through its triangle of loyalty. Through our social media platform, we digitally connect people by common interest, lifestyle and needs, then through our local social events we connect these people face to face through local businesses. The local businesses mLP work with are referred to as ‘Preferred Partners’. Preferred Partners offer discounts or added value to mLP members which raises their profile and encourages and nurtures loyalty. As a result, footfall is increased to local businesses and the local economy is boosted. mLP empowers people to build meaningful connections within their community, enabling them to support each other, support their local economy, and in turn, be supported themselves